Why Sync
Not enterprise software, shrunk down for small teams
Built for the team that's currently running finance, HR and operations themselves, with no back-office team to hand any of it to.
Sound familiar?
And when you try to fix it, you end up stuck between
- Separate apps One for accounting, one for payroll — you copy data between
- Spreadsheets Free to start, but nothing connects and nothing scales
- Big suites Priced per employee, with key features behind higher tiers
Sync sits in the middle: one login for finance, HR and operations, built and priced for small teams.
The alternative
What you're actually comparing this to
Most teams evaluating Sync aren't comparing it to one competitor — they're comparing it to the pile of spreadsheets and disconnected tools already holding things together. Here's that comparison, honestly.
What’s actually different
Most tools treat your business as one thing
Generic accounting or HR software gives you a single ledger, a single team list, a single number at the bottom. That's fine until your business isn't actually one thing — it's a few: a branch, a product line, a project with a partner attached, each with its own costs and its own person who should (and shouldn't) see them.
Sync's entire data model is built around that from day one. A "wing" is a business unit — every invoice, bill, bank line and payroll entry is tagged to one. Read any single wing on its own, roll every wing up into one company-wide number, or grant someone access to exactly the wings that are theirs and nothing else. It's not a feature bolted onto a single-entity product — it's the thing the product is built around.
It's the reason multi-branch retail and pharmacy chains, franchise operators, distributors running regional offices, property managers with several buildings, and agencies keeping each client as its own P&L end up here — not because Sync added a "multi-location" checkbox, but because that's the shape the whole product assumes from the first screen.
- Per-wing P&L, not just company totals
- Permissions granted per wing, not just per person
- A partner sees their project's numbers, not your whole business
- Salary advances against wages tracked properly, not in someone's memory
Why small teams choose Sync
Built for businesses too small to have a back office — but not too small to need one
- See real wing-level margin without hiring someone to consolidate spreadsheets
- Know your cash position without waiting for whoever does the banking to get back to you
- Close the month by reading a number, not spending a week assembling one
- Let employees pull their own payslips and leave instead of asking you for them
Switching
Moving to Sync doesn’t mean starting over
- Bring what you haveImport from CSV or Excel, or pull customers and invoices from QuickBooks Online or Wave.
- Ready for your countryPick your country at signup and Sync sets the right tax ID fields and timezone.
- English or ArabicSwitch any time from the top bar, with a full right-to-left layout.
- Any team sizeNo minimum headcount, and nothing to configure before you can start.
Ready when you are
Stop being stuck between three bad fits.
Bring your spreadsheets, set up your wings and see your own business running in Sync before you pay anything.
No credit card required · full platform from day one · cancel anytime